Kickstarter launching soon · Ships Summer 2026 → Get early access
🚀 Launching soon on Kickstarter · Ships Summer 2026

The healthy-habits card game.

Beat the Grumps, build the habits: eat well, move more, focus, stay curious — for ages 4 to grown-up.

2 min to learn 15 to play 2-5 players Ages 4+
A family playing Squirrel Squad — kid mid-NOOOO as a Grump card flips
The Squad

Four squirrels. Four habits.

Lulu, Clover, Dash, Pip. Each one leads a habit. Together, they're the deck.

Lulu — Mind · Dream Nap card
Lulu
Captain of Calm
Mental wellness
Clover — Food · Big Crunch card
Clover
Captain of Crunch
Nutrition
Dash — Move · Muscle Mode card
Dash
Captain of Move
Exercise
Pip — Learn · Book Quest card
Pip
Captain of Curious
Learning
Gameplay

How it plays

Two minutes to learn. Fifteen to play. Three rules a 4-year-old gets first try.

Draw a card

Squad card? Add to hand. Grump card? Whole table slaps and yells NOOOO!

Match a color

Each Grump shows a weakness. Play a Squad card that matches. Take the Grump as your trophy.

Win at 4

First player to 4 trophies wins. High fives mandatory. NOOOOs encouraged.

The Squirrel Squad story

Made by a sister. Reviewed by clinicians. Loved by families.

Three reasons we built it. One reason it keeps showing up at dinner.

Sofia, creator of Squirrel Squad

SofiaCreator · big sister of four

Why I built it

Nothing on the shelf worked for both my 4-year-old sister and my 10-year-old brother. The only thing that ever beat the iPad was a real card game — so I built one that scales across both, with the four healthy habits parents are too tired to lecture about quietly baked in. A year of testing on my siblings, then on families across the U.S., is what made it land.

Read the full story →
Clinician reviewed Designed in consultation with a Pediatric Neuropsychologist + Learning Specialist. Child development & executive function · New York, NY
"My 5-year-old asks for 'Lulu time' before bed. He used to fight me for an hour."
M
Maya R.mom of 2 · Ohio
"Six-hour flight, eight rounds in solo mode. I read a book."
T
Tom & Priya K.parents of 2 · Minneapolis, MN
"The only game my 8-year-old and my 4-year-old both want to play together. Usually one of them is mad."
L
Lauren D.K-1 teacher · Asheville, NC
"I teach 2nd grade. I've never seen a game land equally with the shy kid and the loud kid."
J
James2nd-grade teacher · Portland, OR
"My grandkids beg for it when they come over. I beg for it when they leave."
D
Danagrandma of 3 · Tampa, FL
"The kids made up new house rules by round three. That's when I knew it was good."
R
Raj & Anikaparents of 3 · Brooklyn, NY
"First game we've kept in the kitchen drawer instead of the closet."
M
Marisolmom of 1 · Phoenix, AZ
"My 5-year-old beat me. She wants a rematch every night."
B
Bendad of 2 · Seattle, WA
Limited first edition · Launching soon on Kickstarter · Ships Summer 2026

Ready to beat the Grumps?

Or lock it in now — join the Founding Squad for $1 (refundable) →